Guideline 2.3.7 rejection: name and metadata rules, decoded

These are the cheapest rejections in the catalog — no build, no code, usually cleared on the next review after a careful metadata pass. Do the whole pass at once: name, subtitle, keywords, description, promotional text, and screenshot captions.

2.3.7 — App Name and Metadata Rules

Your app name, subtitle, or keyword field breaks the metadata rules: over 30 characters, stuffed with search terms, containing a trademark you don't own, or mentioning price ('free', '$0.99'). This is a listing edit, not an app problem.

Severity: major · Decoder confidence for this class: A (see the honesty note below)

The fix

1. Shorten the app name to 30 characters or less and move descriptive terms to the subtitle or keyword field where they are relevant.
2. Remove third-party trademarks and competitor names from the name, subtitle, and keywords unless you have authorization to use them.
3. Remove all pricing language ('free', 'sale', price figures) from every metadata field.
4. Trim keyword-stuffed phrases and irrelevant terms from the subtitle.

Resubmission checklist

• Name ≤30 characters
• No third-party trademarks without authorization
• No pricing terms anywhere in metadata
• Subtitle describes the app, no keyword lists

Reply draft

Hello App Review Team,

Thank you for the feedback. We have updated the metadata as follows: [NEW APP NAME / SUBTITLE CHANGES]. The name is now within 30 characters and no longer contains [FLAGGED TERMS].

Thank you for your time.

[NAME]

What the decoder can diagnose here: Exactly which metadata field and which rule — Apple's message names them, and the fix is entirely in App Store Connect. What it cannot: Whether a term is legally yours to use — if the flagged term is a partner or licensor brand, you may need to show authorization instead of removing it (see 5.2.1).

Rule text: “Choose a unique app name, assign keywords that accurately describe your app, and don't try to pack any of your metadata with trademarked terms, popular app names, pricing information, or other irrelevant phrases... App names must be limited to 30 characters.” — App Review Guidelines §2.3.7, retrieved 2026-10-23

2.3.10 — No Irrelevant Platform Information

Your App Store metadata mentions another platform (most often Android) or carries information Apple considers irrelevant to the iOS listing. The fix is a metadata cleanup.

Severity: major · Decoder confidence for this class: A (see the honesty note below)

The fix

1. Search the app name, subtitle, description, promotional text, and release notes for mentions of other platforms and remove them.
2. Check screenshots for platform references in overlaid text.
3. Keep cross-platform messaging on your own website, not in the App Store listing.

Resubmission checklist

• No other-platform mentions in any metadata field
• Screenshot text checked
• Release notes checked

Reply draft

Hello App Review Team,

Thank you for the feedback. We have removed the references to other platforms from our App Store metadata ([FIELDS CHANGED]). The listing now focuses only on this iOS app.

Thank you for your time.

[NAME]

What the decoder can diagnose here: That the fix is removing the references from the listing — name, subtitle, description, screenshots, or what's-new text. What it cannot: In-app references are usually fine; this guideline targets metadata. If the flag is about in-app content, the message usually cites a different guideline.

Rule text: “Be sure your metadata, including app description, screenshots, and previews, is focused on the app itself and its experience, not on irrelevant information such as references to other mobile platforms.” — App Review Guidelines §2.3.10, retrieved 2026-10-23 (paraphrase-verified against §2.3.10 text)

Related guides

• Rejection decoder — paste your message, get the fix
• App Store Pre-Flight — the full check and $29 Founding pre-sale
• Google Play Pre-Flight — deadlines and declarations
• Guideline 2.3.1 — Accurate metadata

Sources

• App Review Guidelines §2.3.7, retrieved 2026-10-23
• App Review Guidelines §2.3.10, retrieved 2026-10-23 (paraphrase-verified against §2.3.10 text)

Last updated October 23, 2026. Rules change; the retrieval dates above say when this page was last checked against the store's published text.