Hillsborough County · Every Monday Morning · One Email
Somebody in this county decided to build a pool this week. Did you hear about it?
Every week, Hillsborough County issues permits for brand-new pools — each one a homeowner who has already decided, already budgeted, and already started. Most pool builders never see that list. The Digest is the list, in your inbox Monday morning.
Here's the part that costs you money: by the time a new pool job reaches you through word of mouth, a referral, or an ad click, the homeowner has usually already talked to two or three builders. The permit was public the whole time — it sat in the county's records from the day it was issued. Nobody's hiding it. There are just hundreds of permits a week, and reading all of them is nobody's job. So we made it ours.
One recent week — permits issued October 16–22, 2026. County-wide that same week: 184 permits worth $41.4 million. The pool work is the slice builders never see.
A taste of one week's list
Three lines from that week, with the street details left off this page on purpose:
| Area | ZIP | What got permitted | Project value |
|---|---|---|---|
| Lutz | 33549 | New swimming pool and paver deck | $235,816 |
| Plant City | 33563 | New inground pool, deck, spa and grotto | $160,000 |
| Apollo Beach | 33572 | Residential swimming pool, spa and paver deck | $98,085 |
In the email itself, every line carries the full street address, the project value, and the property owner's name — all 27 of them that week, not three highlights. Subscribers get the whole list while the concrete is still being scheduled.
How it works
- The county issues the permits. New pools, spas, and enclosures get approved all week across Tampa, Brandon, Riverview, Lutz, Apollo Beach, and the rest of unincorporated Hillsborough.
- We read all of it, every week. Every permit gets pulled from the county's own records, the pool work gets sorted out of the hundreds of other permits, and each property owner is identified.
- One email lands Monday morning. The new pool permits — address, value, owner — in one clean list you can work from the same day, while your competitors are still waiting on the phone to ring.
First 2 issues free. Then $99/month.
No contract, cancel anytime with an email. One job landed from one list pays for a year of Mondays — and the first two lists cost you nothing but the email below.
Send my 2 free issues
Use the subject line PERMIT DIGEST + your company name. This Monday's list is your first free issue.
The honest part
Every number on this page — and every line in every issue — comes from Hillsborough County's public permit records, refreshed weekly. This isn't a bought list or a pile of scraped guesses; it's the county's own paperwork, read completely, sorted down to the pool work, and sent while it's still fresh. The sample week above is real: those permits were issued, at those values, whether anyone emailed them to you or not.
Who this is for
Pool builders and pool enclosure companies working Hillsborough County who want first shot at homeowners who have already decided to build. If your work comes from somewhere else in Florida, tell us — the Digest follows the permits, and new counties start where builders ask.
Questions builders ask
When does the email arrive?
Monday morning, covering the permits issued the week before. Fresh enough to be the first call the homeowner gets — not a stale list that's already been worked over.
What's actually in each line?
The property's street address, what got permitted, the project value, and the property owner's name. Enough to knock, call, or mail the same week.
What if I want to stop?
Reply to any issue and say so. Cancel anytime — the two free issues are yours either way, and there's no contract holding you.
Get this Monday's list
Email inunghwang@gmail.com — subject PERMIT DIGEST + your company name. Your first free issue is this Monday's list; the second follows the week after. After that it's $99/month, only if you say keep going.